Why the change

Since its founding, MAGISNAT has grown from a science-backed supplement line into a broader wellness ecosystem, combining dietary supplements with OMICS-based wellness testing and an active research and development network spanning universities and scientific institutions worldwide. The new visual identity reflects this evolution, unifying the different sides of MAGISNAT under one consistent brand while staying true to the company's founding mission: translating complex biological science into clear, actionable wellness insights.

The new logo of MAGISNAT

What this means for our customers

Nothing changes about the products themselves. Formulas, manufacturing standards, quality certifications, and the team behind MAGISNAT remain exactly the same. However, during the transition period, customers may notice both the previous and the new logo appearing at the same time, for example on different products purchased around the same period, or across different packaging batches currently in the market. This is expected and temporary: it does not indicate a different company, a different product, or any change in quality or formulation. All MAGISNAT products, regardless of which logo appears on the packaging, meet the same manufacturing and quality standards the company has always maintained.

A note from our founder Matteo Bertelli

"Growth means always evolving, not just in the science we pursue, but in how we present ourselves to the people who trust us. Our new identity reflects who we've become: a company built on rigorous science and dedicated to helping people better understand their own biology. The formulas, the standards, and the mission you know haven't changed; only the way we express them has. Standing still has never been part of who we are."

Looking ahead

MAGISNAT will continue to update its packaging, website, and communications with the new identity in the weeks ahead. Customers with questions about the transition are welcome to reach out to our Customer Support team at info@magisnat.com

FAQs

Does anything change about the products themselves (formulas, quality, manufacturing)?

No. Formulas, manufacturing standards, quality certifications, and the team behind MAGISNAT remain exactly the same. Only the visual identity is changing, not the substance of the products.

Why might I see both the old and new logo on products?

During the transition period, it is expected to see both logos in circulation at the same time, for example on different products purchased around the same period, or across different packaging batches currently in the market.

Should I be concerned if I receive a product with the old logo?

No, this is temporary and expected. It does not indicate a different company, a different product, or any change in quality or formulation. All MAGISNAT products, regardless of which logo appears on the packaging, meet the same manufacturing and quality standards the company has always maintained.

What happens next?

MAGISNAT will continue to update its packaging, website, and communications with the new identity in the weeks ahead.